Strategic brand management. Building, measuring, and managing brand equity
- Autore/i.................: Keller Kevin L.; Swaminathan Vanitha
- Anno Edizione......: 2025
- EAN.........................: 9781292314969
- Editore....................: Pearson
- Collana...................: Business and Economics
- Pagine.....................: 607
91,51 €
Tasse incluse